Digital Horizon Marketing

Client Overview

Balmain & Co is a national leader in bespoke construction and development, specializing in high-end residential, commercial, and infrastructure projects. Known for their commitment to quality, craftsmanship, and innovation, Balmain & Co has built a reputation for delivering complex projects with precision. They manage all aspects of construction in-house, from substructure to super structure, ensuring efficiency and control over quality.

Our Collaboration

Balmain & Co engaged Digital Horizon to enhance their online presence by documenting their premium projects and creating content that reflects their brand’s commitment to excellence. Together, we’ve delivered strategic solutions to showcase their projects at every stage, elevate their online presence, and position them as a leader in the construction industry.

What We Did and Why

Animating Vision for 333 St Kilda
1. What We Did: Developed CGI animations using architectural renders to visually transition the 333 St Kilda project from its current stage to its completed vision. Additionally, dynamic videos were created at key stages of the build to document progress and maintain stakeholder engagement.
2. Why: To establish Balmain & Co as an innovator in the industry and provide clients and stakeholders with a tangible vision of the project’s outcome.
3. Execution: Crafted high-quality animations showcasing the completed project and a celebratory flag animation to mark the project topping out. Dynamic videos highlighted milestones, including panel erections, fit-outs, and roofing stages, capturing the scale and precision of their work.
Luxury Highlight: 431 Hampton‍
1. What We Did: Captured boutique-style videography and photography for the 431 Hampton project, including high-quality visuals tailored for social media and their website.
2. Why: To emphasize the luxury and exclusivity of the project and resonate with their high-end clientele.
3. Execution: Delivered polished, visually stunning content that showcased natural stone finishes, serene outdoor spaces, and premium interiors.
Collaborative Content Planning
1. What We Did: Partnered with Balmain & Co’s marketing manager to schedule project milestones, brainstorm creative solutions, and align content with their brand identity.
2. Why: To ensure their content strategy was cohesive, innovative, and reflective of their premium positioning.
3. Execution: Offered end-to-end content solutions, from creative ideation to delivering professional visuals on schedule.

Results

Our collaboration has delivered measurable impact:

Enhanced Brand Positioning: CGI animations and dynamic progress videos positioned Balmain & Co as innovators in the construction space.
High-Quality Portfolio: Stunning visuals for 431 Hampton showcased their capabilities to prospective clients and stakeholders.
Stronger Online Presence: Engaging, creative content amplified their digital footprint across social media and their website.
Client Satisfaction: Efficient collaboration and tailored solutions strengthened Balmain & Co’s ability to connect with their audience and showcase their expertise.