Digital Horizon Marketing

Client Overview

Australasian Stone is a leading provider of waterproofing, tiling, and stone masonry services, headquartered in Melbourne. With a team of over 100 skilled professionals, they specialize in delivering high-quality solutions for both commercial and civil construction projects. Their dedication to precision and sustainability has earned them a reputation for excellence in the construction industry.

The Challenge

Before partnering with Digital Horizon, Australasian Stone faced key obstacles:

No Time or Expertise for Social Media: The team lacked the resources to manage and post high-quality content consistently.
Difficulty Showcasing Work: They struggled to highlight their capabilities and project outcomes effectively to appeal to potential clients.
Credibility Gap: Without a professional portfolio, it was challenging to establish trust and recognition online, particularly with large-scale clients.

They needed a tailored solution to build their online credibility and showcase their exceptional work.

Our Approach

To address these challenges, Digital Horizon implemented the following strategies:

Social Media Management: ‍
1. Captured and curated professional content showcasing Australasian Stone’s projects, craftsmanship, and team capabilities.
2. Managed their Instagram and Facebook pages, ensuring consistent and engaging posts that resonated with their audience.
3. Provided high-quality content for their LinkedIn page, which they used to engage with industry professionals.
Content Development:
1. Highlighted key projects, including awarded works and team achievements, to position Australasian Stone as a credible and professional organisation.
2. Introduced creative elements such as “Meet the Team” features, which humanised their brand and strengthened client relationships.
Capability Statement:
1. Designed a comprehensive capability statement to showcase their services, expertise, and track record.
2. This polished document has become a vital tool for Australasian Stone to impress potential clients and win projects.

Results

The partnership with Digital Horizon delivered transformative results:

Professional Online Presence:
Australasian Stone is now perceived as a credible and capable company, appealing to both current and potential clients.
Increased Engagement:
Their Instagram following has grown significantly, enhancing brand awareness and visibility.
Time Saved:
With a “done-for-you” service, their team can focus on operations while we handle their social media.
Recognition in the Industry:
Through strategic content, they’ve established themselves as a well-run organisation, earning credibility and trust from big clients.

Client Testimonial

“Jaden and his team have given us the best service!! So professional and punctual in everything they do! Highly recommend!!! Thank you from all of us at Australasian Stone. ”