Artisan Built: Building Trust and Credibility Through Social Media

The Challenge

Artisan Built, a Melbourne-based custom home builder with an in-house carpentry crew, needed to elevate their social media presence to showcase both their building and carpentry services. Before partnering with Digital Horizon, they struggled with consistency in posting and didn’t have the time to manage their online platforms or create quality content. They sought a solution to build trust, generate leads, and establish credibility within the industry.

The Solution

Digital Horizon implemented a social media management package tailored to Artisan Built's needs:

• Consistent Content: Captured and posted regular updates, showcasing various stages of their builds and carpentry projects to create a comprehensive online portfolio.
• Showcasing Expertise: Engaged the director, Matt, in videos where he shared insights into their work, helping to build trust and establish a personal connection with their audience.
• Hands-Off Management: Managed the entire process, including content creation and scheduling, so the Artisan Built team could focus on their core business.

Results

Through this partnership, Artisan Built achieved significant outcomes:

• Lead Generation: Increased enquiries for both carpentry and custom home builds.
• Portfolio Growth: A visually rich and professional portfolio showcasing their expertise and tracking projects at various stages.
• Account Growth: Substantial growth in their social media following, connecting them with potential clients and industry professionals.
• Strengthened Credibility: Video content and consistent updates established trust with their audience and reinforced their reputation in the industry.