Digital Horizon Marketing

Client Overview

Ark Industrial, part of the esteemed Pelligra Group, is a leading commercial and industrial construction brand. With over 60 years of expertise, Ark Industrial delivers large-scale projects with precision, efficiency, and innovation. Their in-house capabilities, including manufacturing concrete panels, ensure seamless project management from concept to handover.

Our Partnership with Ark Industrial

We partnered with Ark Industrial to capture the progress of their major projects, focusing on documenting key milestones to showcase their capabilities, timeliness, and professionalism. A standout project, the Rosebride Warehouses, became a focal point of this collaboration.

Rosebride Warehouses Project

The Rosebride Warehouses consist of 10 custom-designed buildings ranging from 1,240m2 to 12,120m2. To effectively highlight the scale and complexity of this project, we structured our approach into five milestone site visits, ensuring every critical stage was professionally documented:

Stage 1: Initial panels being erected for the first warehouse.
Stage 2: Steel installation and roofing commenced.
Stage 3: Internal slab pours and progress on roofing across all warehouses.
Stage 4: Fit-out commenced, car parks poured, nearing completion.
Stage 5: Handover and final project reveal.

How We Did It

Close Collaboration:
‍Worked directly with the marketing manager and project managers to align on schedules, ensuring our visits captured the most impactful moments.
Strategic Milestones:
Documenting the project at key stages provided a comprehensive narrative of the build from start to finish.
Professional Visuals:
Captured high-quality photos and videos to showcase their craftsmanship, processes, and progress.
Real-Time Engagement:
‍Provided content that allowed Ark to keep their stakeholders updated on progress, fostering transparency and trust.

Why It Matters

Enhanced Brand Perception: By documenting and sharing project milestones, Ark Industrial could demonstrate their expertise, efficiency, and innovation to potential and existing clients.
Recruitment and Job Generation: The engaging content we created not only attracted likes but also sparked interest for employment opportunities and new project inquiries.
Client Trust: Real-time updates showcased Ark's ability to deliver on promises, reinforcing their reputation for professionalism and timeliness.