Digital Horizon Marketing

Client Overview

Allegra Concrete & Construction is a commercial and industrial building company based in Epping, Melbourne. Specializing in tilt-up panel construction, slabs, footings, andearthworks, they are recognized experts in delivering high-quality projects with over 45 years of combined industry experience. Their commitment to precision, efficiency, and excellence makes them a trusted partner for large-scale construction projects across suburban Melbourne.

The Challenge

Before partnering with Digital Horizon, Allegra Concrete & Construction faced key challenges:

No Social Media Presence:
They had minimal time to dedicate to managing their social media, resulting in a lack of visibility online.
Portfolio Gap:
They lacked a centralized, professional way to showcase their expertise to potential clients.
Missed Opportunities:
Without a digital strategy, Allegra struggled to leverage social media as a tool for lead generation and client engagement.

They needed a solution that could build their brand, save time, and generate real results.

Our Approach

To address Allegra’s challenges, Digital Horizon implemented a comprehensive strategy:

Social Media Management:
1. Took over all social media operations, creating and posting high-quality, professional content consistently.
2. Showcased their expertise in tilt-up panels, slabs, and large-scale projects, creating an online portfolio tailored to attract leads.
3. Built a strategy that allowed their Instagram page to double as a tool for showcasing their work and connecting with clients.
Capability Statement Development:
1. ‍Designed a professional capability statement/booklet that highlights Allegra’s services, expertise, and industry reputation.
2. Equipped their team with a polished resource to send to potential clients, strengthening their proposal effort.
Content Creation:
- Captured gold-class content through monthly site visits, ensuring their projects were showcased in the best light.

Results

The results of this partnership speak for themselves:

Social Media Growth:
‍Allegra’s Instagram following has more than tripled since starting with Digital Horizon.
Enhanced Brand Awareness:
‍Their professional and consistent online presence has significantly increased their visibility in the industry.
Lead Generation:
‍Their social media now acts as a key touchpoint for potential clients, providing an easy way to showcase expertise and connect with prospects.
Time Saved:
‍With a completely “done-for-you” service, Allegra’s team can focus on construction while Digital Horizon handles the rest.

Client Testimonial

“The boys at Digital Horizon have been killing it for my company. Our socials have never been better and the content is gold class. Highly recommend!!”